Satire for fun and profit
Well there is more than one way to make a buck out there, and it looks like satire might be one of them. To understand what I’m talking about you have to check out Lasik@home. First off, the site is hilarious, but it is also a clever bit of marketing if you look at it as a site intended to promote ad revenue. Think about it this way - because the site is funny, weird, and has that slight feeling of “it just might be real” a lot of people are spreading the url around to friends so they can check it out too and share a laugh - basic viral marketing. But notice, the site sports Google Adsense ads, which of course are contextually relevant so they are therefore ads for legit Lasik Surgery practices. These are generally fairly premium ads with price-per-click going as high as $59 or more according to some sources, although average cost per click is probably much lower. Anyone stumbling on the site looking for legitimate Lasik is highly likely click on one of those ads, a nice bonus for making a cool tongue-in-cheek website.